Examples of Project Experience

 

 

Programs, Campaigns, Branding/Imaging, Promotion Types:

 

New product & service introductions/branding Store merchandising departments & service offerings New markets & grand openings High quality product & service imaging Club card programs – customer specific focus Vacation home rental management & real estate Sweepstakes & games Private label product introduction & branding Holiday & special occasion imaging Health focus – products, services, info, etc. Consumer solutions – recipes Employee knowledge, commitment & achievement Customer transaction & payment systems Gifts & entertaining (specialty) Non-profit organization marketing Customer acquisition/customer retention Packaged goods Banking & financial service offering introduction

New technology & business solution introductions Store reopening & re-imaging Customer-specific (stealth) targeted offers National brand product programs & partnerships Customer/community focus (incl. fund-raisers) Community & family events Ethnic product imaging Health & beauty care – Pharmacy (drug store) Food product sourcing, handling, etc. In-store dining & take-out Travel & tourism – destination positioning Competitive differentiation Business services positioning Price imaging & positioning – “best value” Start-up company marketing – venture cap. fund-raising Business-to-business – process improvement solutions Regional hospitality programs Perishable products

 

Media Creative Development, Planning, Execution & Management:

 

Newspaper circulars & ROP ads TV commercials & infomercials In-store point-of-purchase (extensive varieties) Store décor fixtures (collaboration w/design services) Sales kits, brochures, catalogs, etc. Online (websites, e-mail campaigns, social media, Internet, intranet) Presentations (PowerPoints, demos, e-mail, etc.) Event marketing Miscellaneous media & special projects

Corporate needs (annual reports, employee info, etc.) Press releases & public service Radio commercials & infomercials Direct mail – general, targeted groups, customer specific Package design Magazines & special publications Outdoor – billboards, stadiums, fleet graphics, etc. Business-to-business & trade show collateral Sweepstake programs

 

 

Managerial & Operational Disciplines - Business Process Development:

 

Corporate – long-range, go-to-market planning Disciplined planning (strategic, media, financial, diaries) Team development, involvement, project ownership, etc. Continuous improvement – work process improvement Disciplined branding & image consolidation Ad agency & outsourced services management Inter-company communication automation Database – info collection, management & reporting Proactive problem solving, brainstorming, mockups, etc. Efficient “emergency” & “opportunity” management National brand product programs (co-op) Security-focused communications development Content/accuracy improvement Synergistic media management & measurement Automated asset protection software development Manufacturing defect software/database development Automated ad production system development Consumer data analysis

Brainstorming & out-of-the-box concept development Website development &effectiveness analysis Financial processes (budget, forecast, reconciliation) Creative concept/content development Project management - approval & quoting processes Work process discipline development Work & production automation (new technologies) Job standards development & performance assessment Advertising performance assessment Automated advertising planning tools Media performance assessments & audits Outsourced vendor performance assessment Corporate community contribution management Production time reduction Participation in industry organizations Automated employee record software development Advertising & marketing communications automation Automated store point-of-purchase production