Founder
& CEO - e-Z Com Communications Solutions
I
founded e-Z
COM, LLC (Pittsford,
NY), a consulting and creative services company focused on helping
organizations better market themselves and drive sales and profit increases.
I
leveraged my experience at Wegmans and m2Methods
to direct
the development of ways in which to improve how companies plan and communicate
advertising and marketing initiatives. Sound
advertising planning and operational practices were blended with emerging
software and web technologies to deliver more timely, more secure, and more
accessible information.
I
spearheaded Advertising Process Improvement
Tools and Consulting initiatives that eliminated wasteful processes for a
consulting client, with significant
potential for bottom-line benefit. I
managed the development of New
Advertising Solutions
that improved
planning go-to-market planning and designed an inexpensive
direct mail program to drive business for a struggling retail client.
In
addition to advertising and marketing communications-focused activities, I oversaw the development of Defect Tracking & Reporting
Tools for a company whose mission was to help other companies better manage problem areas
in auto component manufacturing. While this seemed a completely
different industry from retail, similar database management and work
process improvement methodologies were successfully utilized.
Please
view other work examples in my Portfolio.
Contact
me to explore
ways in which to improve your company's bottom line.
