46
Devonwood Lane, Pittsford, NY 14534
fkopp@rochester.rr.com
Phone 585.261.4680
Professional
LinkedIn Profile: http://www.linkedin.com/in/fredkopp
Blogs: http://fredkopp.wordpress.com
& http://theIDEAMAKERSblog.wordpress.com
Entrepreneurial
IDEAMAKERS website: www.theIDEAMAKERS.com
Overview
of
Volunteer, Non-Profit & Community-Focused Experience
ENTREPRENEURIAL
COACHING
Self (since 2009)
Provides
coaching for startup businesses in a number of non-profit volunteer forums
including GTEN (Getting There Executive Network), TEN (The Entrepreneurs
Network) Boot Camp, and a new charter school initiative.
“IDEAMAKERS”
SESSION - PATHWAYS TO entrepreneurial SUCCESS
Session
Developer (Nov.
2009 and ongoing)
Developed
breakout session consisting of a panel of successful entrepreneurs with
different success stories. Included
helping serve on the event planning committee, which will continue for
upcoming events.
VOLUNTEER
CREATIVE/MARKETING Presentations
Self (since
1990’s)
Developed a presentation for college-level
business & entrepreneurial classes, high school commercial design classes, Rotary Club, Small
Business Development Council, etc. focused on advertising campaign
development.
Strategic
RoundtableS & COMMITTEES – ROCHESTER AD COUNCIL
Volunteer
(since
early 1990s)
Frequently serve as a volunteer consultant on
the Strategic Roundtable program focused on providing advice for
non-profit organizations needing to improve brand identity. Also served on
the “Membership” and “Newsletter”
committees.
PR/PSA COORDINATOR – PITTSFORD ROTARY
Board
Member (2007)
Developed
ongoing press releases and announcements for a variety of Pittsford Rotary
news and events. Also
developed graphic designs for posters and ads when appropriate.
This was a continuation as a Board Member.
BOARD of DIRECTORS – PITTSFORD ROTARY
Board
Member/Pittsford Community Events (2006 – 2007)
Participated as a Board Member by helping
determine approval for Pittsford Rotary projects, operating procedures,
event participation, etc. Also
assured Pittsford-related community events were properly coordinated.
PITTSFORD ROTARY BRANDING CAMPAIGN
Volunteer
Project Developer/Manager (spring
2006)
Developed and managed an ad campaign to create
fresh awareness of the Pittsford Rotary… “Fulfillment, Friendship,
Fun” was a print campaign run in community newspapers, after being
awarded a grant from Rotary International.
PITTSFORD ROTARY
Member & Volunteer (2004
– 2007)
Actively volunteered on numerous Rotary
projects – youth-focused initiatives, club fund-raisers, environmental
issues, programs to help handicapped persons, food cupboards, and more.
Chatham Woods
Homeowners’ Association
self
(mid
1990s – early 2000s)
Developed a
neighborhood logo for use in letterheads, coffee mugs, etc.
Designed quarterly neighborhood newsletters.
Redesigned improved neighborhood entryway/garden sign fixtures.
WEGMANS
LIAISON with NON-PROFIT COMMUNITY ORGANIZATIONS
Director
of Advertising (thru
1998)
Spearheaded the connection of Wegmans with community
organizations and important causes in new, expanding markets.
Easily differentiated Wegmans from competition, quickly driving customer loyalty
in and market shares increases.
LANTERN
AWARD – ROCHESTER AD COUNCIL
Recipient
for Numerous Contributions (1989)
Received
the prestigious award for contributions to the Ad Council – especially
focused around the development of the Volunteer Coordinator’s Handbook.
Food Marketing
Institute (FMI) Advertising Conference
Planning
Committee Member (mid
1990s)
Participated on the FMI conference Planning
Committee to help determine appropriate program content important to the
retail food industry. Solicited key presenters. Was actively involved with
the conference for many years.
VOLUNTEER
COORDINATOR'S HANDBOOK – ROCHESTER AD COUNCIL
Project
Manager (1989)
Designed
and managed the creation of a reference guide for new Ad Council volunteer
coordinators. Prior to this
initiative, there was no formal or consistent way to educate the growing
number of project volunteers.
WEGMANS
UNITED GIVE-A-WAY FUNDRAISING CAMPAIGN
Director
of Advertising (1989
– 1991)
Directed
advertising and creative activities for a novel United Way
Community sweepstake-based campaign, beginning in Rochester, NY and
expanding 2 additional years to other markets. Millions of dollars were
raised for United Way agencies.
WEGMANS
NON-PROFIT & COMMUNITY PROMOTIONS
Director
of Advertising (1976 –
1998)
Spearheaded a wide array
of advertising and marketing initiatives that supported non-profit,
community needs, and family events. Such
programs increased awareness, gave back to the individual communities in
which Wegmans did business.
EXECUTIVE
BOARD of DIRECTORS – ROCHESTER AD COUNCIL
Executive
Board Member (late
1980s)
Collaborated
in determining final approval for requests for Ad Council assistance by
non-profit organizations as relayed by the Board.
Also provided valuable insights and networking for Wegmans
Contribution Committee.
BOARD
of DIRECTORS – ROCHESTER AD COUNCIL
Board
Member (mid
1980s)
Helped review and
recommend various requests for Ad Council assistance by non-profit
organizations in need of marketing communications assistance.
Positive recommendations were then forwarded to the Executive Board
for final approval.
LEUKEMIA SOCIETY of the
FINGER LAKES
Rochester Ad
Council Volunteer Coodinatior (late 1970s)
Developed
a newspaper ad campaign to create awareness of the challenges faced
by people battling leukemia, which would help drive increase contributions
and funding of research for finding cures.
WEGMANS
CONTRIBUTION COMMITTEE
Co-Founder/Director
of Advertising late
1970s – 1998)
Conceived
a corporate committee to screen, approve, organize and assess the
performance of non-profit and community contribution requests coming to
Wegmans. Improved giving
practices and enhanced relations within each community.
Additional
background details, references & examples of work achievements
available
