46 Devonwood Lane, Pittsford, NY 14534          fkopp@rochester.rr.com          Phone 585.261.4680

 

Professional LinkedIn Profile: http://www.linkedin.com/in/fredkopp

 

Blogs: http://fredkopp.wordpress.com & http://theIDEAMAKERSblog.wordpress.com

 

Entrepreneurial IDEAMAKERS website: www.theIDEAMAKERS.com

       

 

Leverage the Expertise of a Strategically-Focused
Marketing Communications & Advertising Executive

Leverages a blend of strategic planning, creative, organizational, and team building skills to
create strong brand identities to drive business.

 

Plans and manages efficient, effective marketing communication initiatives that build significant brand identity, enhance customer awareness and loyalty, increase category and market growth, while greatly improving internal operational efficiencies. Delivers positive ROIs on external customer communication solutions, as well as internal support processes. 

 

Leverages planning, creative, organizational, and managerial skills to create strong brand identities to drive business:

Pro-active, visionary, out-of-the-box thinker Develops creative and dynamic solutions Entrepreneurial passion Strong graphic/visual concept presentation skills Disciplined planner – multiple-project manager Applies/analyzes data for best solutions Strict process and financial disciplines Focuses on both external and internal customers

Develops people and teams to achieve success Works hands-on and on multi-functional teams Cleverly leverages – integrating diverse media Improves processes – cutting wasteful expenses Supports regional and community resources Effectively applies emerging technologies Integrates/directs ad agencies and other services Supportive of community non-profit initiatives

 

Known for helping organizations make money and save money! Possess a history of developing successful strategies and programs.  Delivered positive ROIs on external customer communication solutions (B2C & B2B), as well as internal support processes.  Developed a multi-functional department, directing the integration of ad agency, media and other 3^rd party services to deliver superior results.  

 

Founding IDEAMAKER - Consultant & Freelance Creative Director

entrepreneurial IDEAMAKERS & Fred Kopp Creative (Jan. 2007 – Present)  

Offers “go-to-market” strategic and tactical planning, creative and content development, graphic design, public relations, illustration and media management services as an advertising, marketing communications, and creative services provider. 

	Established Entrepreneurial IDEAMAKERS in late 2009 to help innovative organizations tell their stories.
	Provided creative and communications solutions for a startup dental health endeavor to help create brand identities.
	Developed a direct mail piece to report a local town government’s performance to its residents.
	Created an ad campaign to drive increased awareness of a local Rotary Club, resulting in program grant funding.
	Developed e-invitations, which increased interest and attendance for Atlanta-based Toastmasters Club’s events.

 

Director of Marketing

FINGER Lakes premier properties, inc (Dec. 2007 – Aug. 2008)

Planned and developed advertising, marketing communications, public relations, and creative services to increase brand awareness for a waterfront vacation home rental management and real estate company in the central NY Finger Lakes Region (also owns a Best Western Hotel in Penn Yan, NY).

	Developed marketing communications plans for 5 different corporate business units.
	Redesigned and improved an array of newspaper and magazine ads to improve brand identity.
	Implemented a number of advertising project cost-cutting initiatives resulting in significant savings.
	Improved the design and content of numerous communications pieces to improve design synergy.
	Directed participation in a first-ever regional Finger Lakes waterfront living and vacation trade show.
	Improved website, Internet and email newsletter content and processes to enhance consumer interest.
	Initiated branding activities to consistently represent corporate communication initiatives.
	Developed an array of new communications pieces for real estate sales to better market their offerings.

 

CEO & Founder

e-Z Com, LLC-Communications Solutions  (2002 - 2006)  

Provided consulting and creative services to improve promotional planning and execution, eliminate ineffective internal work and communications processes, and drive more efficient, effective operations for small, regional companies.

	Managed the development of a data collection and reporting software tool to improve workflow, communications  and marketability for a manufacturing defect-reporting company.
	Developed automated methodologies to improve client’s planning, communications and production processes  assuring more effective advertising programs while reducing missed marketing opportunities.
	Improved sales for a client’s chain of neighborhood stores by developing an efficient direct mail campaign.
	Improved client’s weekly ad circular distribution coverage and cut excessive waste ($50,000+ annual savings).
	Increased output, productivity, and accuracy of client’s ad department resulting in thousands in annual savings.
	Analyzed client’s commercial printing services resulting in over $500,000 in annual savings.

 

SVP- Advertising & Marketing/Co-Founder

m2Methods.net (1999 – 2002 - development began in 1998)        

Directed creative concepts, website, and collateral to drive investor, business partner, and client interest for a startup company focused on developing improved work and communication tools, as well as provided best-practice consulting.

	Secured $1.5 million in venture funding by developing graphic concept presentations.
	Helped generate an additional $3 million in funding by creating concept demonstration mockups.
	Co-developed technology solutions designed to eliminate archaic, inaccurate operating procedures estimated at  delivering millions of dollars in benefits for adopting companies.
	Helped establish a partnership with an international IT solutions company by creating compelling demonstrations.
	Uncovered over $800,000 in annualized waste due to ineffective advertising operations for a consulting client.

 

Director of Advertising

Wegmans Food Markets, Inc. (1976 – 1998)

Planned, developed and managed powerful, cost-effective advertising, marketing communications and creative initiatives for a premier supermarket retailer, based in Rochester, NY, recognized worldwide for competitive tenacity, and marketing and merchandising innovation (over 70 stores in New York, Pennsylvania, New Jersey, Maryland, and Virginia with over 36,000 employees with $4 billion in sales).

	Actively participated in corporate long range planning activities to develop powerful marketing communications.
	Directed award-winning programs that drove unprecedented market shares (30% to 70%) and category dominance.
	Efficiently planned and managed a $27+ million budget* (creative, media, production and operations).
	Developed vendor-funding programs to offset expenses by $9 million* (well above industry norms).
	Reduced expenses in an environment of corporate expansion driving substantial savings or quick payback of benefits.
	Assured media synergy blending the strengths of print, TV, radio, direct mail, customer-specific marketing, catalog,  in-store, package design, annual reports, events, Internet, etc. effectively focusing on the right target audiences.
	Spearheaded introducing new products and services, and store expansion that differentiated from competitors.
	Developed powerful discount programs based on corporate Shopper’s Club Card that enhanced customer loyalties.
	Directed corporate communication initiatives that saluted employees’ achievements and passion for excellence,  improving employee pride and contributing to recognition as a “Top 100 Company to Work For”.
	Spearheaded the development of in-house typesetting of UPC bar codes for printed coupons, insuring the savings of  millions of dollars in checkout speed and product scanning accuracy.
	Implemented automated in-house production of store shelf-talker signs saving over a million dollars annually.
	Developed multi-discipline in-house teams of 70+ specialists to eliminate or reduce outsourced services.
	Efficiently managed and integrated the services of ad agencies and other third-party resources.
	Co-founded a corporate contribution committee to improve community involvement programs while cutting unnecessary  spending, which increased customer loyalties and market shares.

 

Graphic Artist - Wegmans’ Advertising Department  (1973 – 1976)

Provided an array of creative, design, illustration, production and clerical services.  

	Created thousands in annual savings by consolidating production processes of weekly circulars, resulting in improved  efficiency, accuracy and message synergy.
	Further re-engineered ad circular production by eliminating outsourcing and introducing new in-house processes and  technologies, which saved thousands of dollars in improved productivity.

 

Assistant to the Editor

Gates-Chili News  (1972 – 1973)

Helped manage a variety of advertising creation, production, and distribution for a weekly regional newspaper. 

Developed creative solutions for a variety special commercial printing projects.

 

 

OTHER ACTIVITIES:

 

“IDEAMAKERS” SESSION – PATHWAYS TO entrepreneurial success:  Developed breakout session consisting of a panel of successful entrepreneurs with different success stories.  Included helping serve on the event planning committee, which will continue for upcoming events.

 

ENTREPRENEURIAL COACHING:  Provides coaching for startup businesses in a number of non-profit volunteer forums including GTEN (Getting There Executive Network), TEN (The Entrepreneurs Network) Boot Camp, and a new charter school initiative.

 

ADVERTISING COUNCIL of ROCHESTER:  Received Ad Council’s Lantern Award for numerous contributions—Developed Volunteer Handbook, Board and Executive Board of Directors, Volunteer Project Coordinator, Membership Committee, Newsletter and Volunteer Consultant.

 

VOLUNTEER MARKETING PRESENTATIONS: Developed a marketing communications presentation for young adult and adult audiences (high school and college classes, non-profit and small business audiences).  

 

Rotary Club of Pittsford:  Club Advertising/PR Campaign development—raised grant funding from Rotary International, Board Member, PR coordinator, Volunteer on numerous projects.

 

Chatham Woods Homeowners’ Association:  Newsletter (quarterly) design, creation and production, entrance sign fixtures design, etc.

 

Food Marketing Institute (FMI) Advertising Conference: Planning Committee.

 

 

 

Bachelor of Arts, Cum Laude/SUNY Oswego – Art Major, Yearbook Committee, Psi Phi Gamma Fraternity

 

 

References & examples of successes available.